As reported in ITN #384, the Atarim Corporation, which is 50 percent owned by the Municipality of Tel Aviv-Jaffa, has commenced work on a project to develop the Tel Aviv promenade into a cohesive model. Following recent upgrades to Frishman Beach, work has been completed on renovating the boardwalk at Jerusalem Beach, situated off Allenby St. The section has been upgraded to create a new accessible promenade, interjected with seating areas and vantage points, with free public Wi-Fi. “We want to invite returning and new visitors to this beach to experience breathtaking views and enjoy the sea breeze from a refreshed perspective,” says Strategy Development Director for Atarim Suzana Kreimer. “We are continuing our goal to totally connect the city to the sea, under one address.” Similar upgrades will take place further south at Banana Beach, with work scheduled during November 2017 to June 2018.