WOM Allenby, the first of a new brand of pod-style hotels, opens this August in the Mediterranean seaside city of Tel Aviv. Located at 21 Allenby Street, the hotel is a block away from Tel Aviv’s beach promenade and offers 40 stylish, private and modern pod rooms in both single and double-occupancy arrangements. WOM’s new hybrid accommodation is engineered for today’s contemporary, urban traveler who values design, a sense of community and the experience of staying in a central urban location at a wallet-friendly price point. WOM is a member of Brown Hotels, the pioneering Tel Aviv-based hospitality group known for its diverse portfolio of design-led, boutique hotels.

WOM has three room categories, solo pod (1 person), twin pod (2 persons) and king pod (2 persons) with rates beginning at 40€ per night. WOM Allenby offers 40 pods with a fresh and sleek design. Each pod is outfitted with a comfy bed, Egyptian cotton sheets, desk, a sink, A/C, TV screen and sound system, storage space and a private safety deposit box. Every three to four rooms share a single-occupancy bathroom in the hotel’s hallway that is cleaned in between each use. Hotel amenities include Maapilim, an artisanal grooming and skincare line created with natural ingredients from the Mediterranean.

Guests of WOM will be treated to a seamless experience with all needs streamlined via the WOM App, available for download for iPhone and Android phones. Via the WOM App, guests can check in/check out, control their pod’s facilities (light, sound, WiFi, TV & communication), share group and activity chats with fellow travelers, communicate with hotel staff and book tours. WOM Allenby is located under the new Lighthouse Hotel by Brown Hotels and guests of WOM are welcome to use the hotel’s facilities, including the fifth floor restaurant and Haiku Skybar on the 18th floor.