The Vera, a 39-key boutique hotel located on Lilienblum Street in the heart of Tel Aviv’s cultural core, has become Tel Aviv’s first boutique hotel to ban single-use plastic with a new series of initiatives to eliminate single-use plastic, among other measures.

Having first opened in 2018, The Vera is founded on a commitment to local anthology and sustainability in both material and ethos: the hotel is dressed from floor to ceiling with works and creations of both budding and well-known Israeli designers and creators, in addition to undertaking sustainability programming, including:

Reusable, recycled materials: Complete elimination of single-use plastics throughout the hotel; Toiletry dispensaries replacing of disposable soap and shampoo bottles; Water-filter systems in each room to avoid the use of single-use plastic water bottles; Property-wide use of garbage bags produced with upcycled bio-degradable beans; Degradable coffee cups and lids.

Environmental sustainability: The hotel’s usage of local, organic bath products that are sourced locally, which supports the local economy and eliminates CO2 emissions.

Energy efficiency and eco-insulation: Usage of one of the world’s most energy efficient insulation systems, the LG VRF System 4th generation; Insulation with a high-quality material that keeps the hotel warm in the winter and cold in the summer, thus reducing the use of air conditioning systems.

“The elimination of single-use plastics is an obvious decision and a forward step for the hotel industry,” says Danny Tamari, CEO and Founder of The Vera. “We continually strive to build an environmentally-conscious society, and The Vera’s action reflects our vision of what a modern hospitality experience should be.

As a sophisticated and welcoming bolthole, The Vera offers plush rooms with oak-wooden parquet floors and stylish furniture, complimentary boutique wines on tap, an intimate spa, two-level rooftop sundeck, hyper-local concierge and an all-around personalized service for business, solo and leisure-driven arriving in Tel Aviv, a modern metropolis on the Mediterranean.