The world’s most influential travel and tourism event, World Travel Market (WTM) London, was inaugurated today at ExCeL London, and Israel has officially launched its presence, ready to connect with the global travel community.

The Israeli booth at the event was opened this morning with an honorary ribbon-cutting ceremony. The event was marked by the attendance of the new Director-General of the Israeli Ministry of Tourism, Michael Itzhakov, who formally inaugurated the space. Representatives from the Israeli Ministry of Tourism based in the UK also participated in the opening, underscoring the importance of the UK market.

A Focus on “Reimagining Travel”

WTM London 2025, taking place from November 4–6, is the leading global travel industry event, bringing together over 45,000 travel professionals, including thousands of pre-vetted buyers. This year’s theme, “Reimagining Travel in a Changing World”, emphasizes networking, business opportunities, and a comprehensive conference program that covers key topics like sustainability, technology, and market trends.

The Israeli pavilion serves as a vital hub for networking and negotiations, where global travel teams meet and ministers gather. It provides a unique opportunity for Israeli tourism partners to engage with the over 43,000 attendees expected to visit the market, building new connections and reinforcing existing ones.

What’s Next for the Israeli Booth?

Throughout the three-day event, the Israeli booth will showcase the diverse and innovative offerings of Israeli tourism, from historical and religious sites to vibrant city breaks and unique nature experiences. Visitors are invited to explore the latest travel packages and discuss collaborations with Israeli industry representatives.

The participation of Director-General Michael Itzhakov highlights Israel’s commitment to strengthening its global standing as a premier travel destination in the evolving landscape of international tourism.