The curtains have closed on a challenging period, and the travel industry in Israel is set to make a triumphant return. The highly anticipated IMTM 2026 – International Mediterranean Tourism Market – will mark the 32nd anniversary of the exhibition and is uniquely positioned this year as a crucial bridge for international tourism and recovery following the end of the war. This landmark event is expected to serve as the peak event for the Israeli tourism sector, with projections indicating a record number of participating countries keen on resuming and strengthening tourism ties with Israel.

The IMTM 2026 Event Details

The annual IMTM exhibition, organized by Artra Ltd. and Israel Travel News, in collaboration with the Israeli Ministry of Tourism, will take place at the state-of-the-art EXPO Tel Aviv.

IMTM has consistently played a significant role in promoting Israel and solidifying its global connection to the travel economy. Its continuous operation over the past two years, despite wartime challenges, was vital for supporting the local tourism infrastructure. This year, the exhibition’s primary goal is to re-establish and vigorously promote Israel as an attractive and dynamic destination, thereby accelerating business activities between the country and the global travel community.

The exhibition promises to showcase the most coveted travel destinations for 2026, featuring impressive international pavilions, and providing a crucial platform for personal meetings, networking, and high-level professional lectures and conferences. Global wholesalers will connect directly with international representatives, fostering essential business relationships.

Who Will Be Exhibiting?

The event will host a comprehensive array of international and local entities, including national and regional tourism offices, convention centers, hotel chains, resorts, cruise lines, car rental companies, and airlines from various nations. Also participating are global agents, tour operators, destination management companies (DMCs), trade associations, and service providers offering diverse tourism attractions from around the world.

Eyal Shmueli, Publisher of I.T.N. and co-founder of the IMTM exhibition, expressed optimism regarding the industry’s future: “Following a challenging period for the tourism sector, we are entering a phase of recovery and a return to growth. We anticipate this exhibition will break records in participation from a wide range of global countries, and we are in advanced discussions with many international representatives. IMTM, which symbolizes deep-rooted Israeli pride, will bring new opportunities to the local tourism industry”.