Fattal Hotels continues to deepen its presence in central Tel Aviv with the grand reopening of the Nordoy Hotel, one of the city’s oldest continuously operating hotels, which has been welcoming guests since 1925. The hotel, managed by the Marcus family for nearly 90 years, was acquired by Fattal in late December 2024 for 56.5 million ILS. Following the acquisition in April, Fattal invested an additional 10 million ILS (a total investment of approximately 17.8 million USD) in a comprehensive preservation and refurbishment process, just in time for the hotel’s 100th anniversary. Operating as an adults-only establishment, the Nordoy is a new gem within the FATTAL COLORS boutique collection, known for its unique hotels that celebrate distinct architectural, design, and urban identities.

The Nordoy Hotel boasts an unparalleled location in the vibrant core of Tel Aviv, situated at the corner of Nahalat Binyamin and Grozenberg streets. This prime spot is merely steps away from Allenby Street, the Carmel Market, the Artists’ Market, Rothschild Boulevard, and the beach. This historic area preserves the charm and authenticity of “Old Tel Aviv” while seamlessly integrating picturesque alleyways with contemporary hubs of culture, culinary delights, and nightlife. It’s a colorful, bustling neighborhood that attracts tourists, artists, creators, and locals alike, offering a full and dynamic Tel Aviv experience.

An iconic landmark, the Nordoy Hotel was originally designed by architect Yehuda Magidovich, a founding father of Tel Aviv’s Eclectic style and the city’s first engineer. Built in 1925, it was notable for being the first building in the city specifically constructed as a hotel. The structure, considered one of Tel Aviv’s most important, masterfully blends European, Jewish, and Oriental motifs. Its distinctive silver dome at the corner is an iconic signature on the Tel Aviv skyline, often featured on historical postcards and in architectural exhibitions. The hotel is envisioned as more than just a place to stay—it’s a place to fall in love with the city, the atmosphere, and the experiences, turning every stay into a lasting memory.

The meticulous preservation work was overseen by acclaimed conservation architect Amnon Bar Or, with the interior design led by prominent Israeli hospitality architects Omer Leichter and Ari Shaltiel. They executed a painstaking process of restoration and upgrade, deeply respecting the past and the spirit of the place. The exterior retains its original Eclectic-style architectural features, including the stone facades, railings, shutters, and corner dome, which were either preserved or restored using traditional techniques and high-quality materials to ensure historical accuracy. Meanwhile, the interior has been reinvented with a contemporary approach, achieving a design language that balances warm minimalism with classical touches. The new furnishings draw inspiration from mid-century Eclectic style, combining high-end retro elements with modern softness. Handcrafted silk carpets and linen curtains were carefully selected to soften the spaces, lending an air of refined tranquility. Each of the 22 rooms and suites was individually designed, maintaining original dimensions and offering balconies that open up to the city’s urban landscape.

A major addition to the project is the conversion of the roof terrace into a spectacular urban rooftop oasis, featuring a jacuzzi and panoramic views of the Tel Aviv skyline. This unique retreat offers a space for quiet relaxation amidst one of Israel’s most energetic urban scenes, providing open air and a stylish sense of intimacy. Guests are also treated to a quiet, personalized hospitality experience in the heart of the city, complete with a spa, a lush internal patio, and an elegant lounge, all enveloped in a deep, precise, and soulful atmosphere of relaxed elegance.

On the street level, the hotel is home to the highly acclaimed ‘Pera’ restaurant, a culinary workshop led by Chefs Aviad Peled and Uri Steinberg. ‘Pera’ functions as a modern Tel Aviv bistro, meeting the Mediterranean with Continental Europe, with seasonal menus that heavily feature creative vegetable combinations alongside elements of wheat, seafood, and vine. The restaurant cultivates a warm, vibrant atmosphere of gathering around personalized hospitality and fine wine. Adjacent to the restaurant is the Nordiniyo Bakery, filling the air with the aroma of butter and fresh bread baked daily. Exclusively for hotel guests, ‘Pera’ is now serving a unique gastronomic breakfast experience, offering a morning taste of one of the city’s most sought-after restaurants before the city wakes up.

The Nordoy joins the FATTAL COLORS collection of boutique hotels, distinguished by their clear narrative, design, and urban identity. This collection already includes noteworthy properties such as the Bazaar Hotel in Jaffa, the Nuche Hotel in Jerusalem, Sam & Blondy on Shenkin Street, and The Reception in Tel Aviv’s Dizengoff Square. Each hotel is uniquely designed, balancing old with new, local with global, and appeals to a sophisticated urban, cultural, and aesthetic clientele. As Assaf Fattal and Nadav Fattal, co-CEOs of Fattal Hotel Chain, noted, “The acquisition of the Nordoy Hotel is an integral part of our broad strategic move to deepen Fattal’s presence in the Israeli hotel market. In the last 12 months alone, we are opening approximately eight new hotels, with an investment of about NIS 1.6 billion, adding over 1,000 rooms in prime locations in Tel Aviv, Herzliya, and Jerusalem. With its unique history and design, the Nordoy Hotel is expected to attract diverse audiences from Israel and abroad who seek to experience Tel Aviv from a cultural, historical, and contemporary perspective”.