The Nordoy, the second hotel in a collection that also includes the Cucu Hotel in central Tel Aviv, has reopened its doors under new management. The hotel, originally named “Nordau Hotel,” was built in 1925 by architect Yehuda Megidovich in Central European style, and it was one of the city’s first accommodation offerings.
Preservation works commenced in 2015 and were completed over a year later, followed by a three month renovation project to reopen the hotel as the Nordoy. “Our objective was to maintain the building’s authenticity and charm in order to present guests with a seamless mix of old and new,” says hotel Manager Moran Shoham. The original stairway, featuring ornate iron banisters and painted wall murals, has been preserved, with a newly built section added to the back, which houses a quarter of the hotel’s 20 rooms.
“All of our rooms are very spacious, featuring an intimate lounge space with sofa, and most come with a balcony.” Categories of room are Deluxe Room (23m²), Deluxe Room with Balcony (23m²), Nordoy Room (30m²), Nordoy Room with Balcony (30m²) and Rooftop Suite (44m²).
All rooms feature a king size bed, Israeli furnishings, wooden desk and chair, Nespresso machine, Smart TV, and a choice of walk-in shower or bathtub. “We also provide an insightful concierge service and a beach kit to all of our guests,” says Shoham.
Rooftop and Dining
The rooftop features a Jacuzzi, sunbeds, lounge area and the Dome Spa, housed within the building’s original dome, and offers a range of treatments, including massages. The rooftop also hosts a happy hour with champagne, cocktails, beers and small bites. “We plan to open a chef restaurant in the coming months with an à la carte breakfast and dinner menu,” adds Shoham. Currently, breakfast is provided from a choice of four nearby cafés.
Fattal, the largest Israeli hotel chain in the world, with 220 hotels in Israel and Europe (including hotels under construction), continues to expand its operations in Israel and has completed a purchase agreement of 72.5% of the 7MINDS boutique hotel chain, owned by Oren Pascal and Ben Braverman.
As part of the transaction, The Bachar House Hotel of the Fattal chain will join the three boutique hotels from the 7MINDS chain: Nordoy Hotel, Sam&Blondi and Cucu Hotel.
The agreement was led by Assaf Fattal, business development manager of the Fattal chain, which will control the company, while Pascal and Braverman, who boast an impressive record of entrepreneurship and boutique hotel management, will continue to manage it.
As part of the deal, in addition to the four hotels, under the ‘7MINDS’ brand, four new hotels will be joining from 2022 onwards, which are currently under development.
The 7MINDS chain joins the other brands, under the umbrella of the Fattal chain: U Hotels, Leonardo, Herods, NYX, Hotel Rothschild 22.
Assaf Fattal, Business Development Manager at the Fattal chain: “I see connecting the boutique hotels to the chain, another accommodation option for our loyal guest audience and a differentiated product for other audiences with a unique and accurate hospitality experience down to the smallest details. I am convinced that in the near future we will expand the activity of boutique hotels with a wide range of additional hotels”.
Oren Pascal, founder of 7MINDS: “We are excited and happy about the new partnership that has been created, thanks to the Fattal chain for trusting us and are confident that the winning combination will grow a unique and high-quality boutique hotel chain in Israel and around the world”.
The Kerem Hateimanim and Shuk HaCarmel areas in Tel Aviv have been voted by Forbes as among the 15 coolest neighborhoods in the world.
Senior contributor Laura Begley Bloom wrote: “Cool Factor: ‘”Operation Magic Carpet” was the top-secret operation that transported nearly 50,000 Yemenite Jews to Israel in 1949 and 1950—and this is where many of them settled,’ says Time Out Tel Aviv’s Elianna Bar-el. ‘Literally meaning “the Yemenite Vineyard” but more often simply dubbed “the Kerem”, Kerem Hateimanim is a progressive hotbed of sun-chapped surfers, strolling Filipino caretakers, hungry foodies, global nomadic types and ageless Yemenites hawking home-cooked deliciousness straight out of their ground-floor kitchens.
Don’t Miss: ‘The stunning, rose-colored Hotel Nordoy, originally built in 1925, displays the White City’s Eclecticist architecture at its most pristine,’ says Bar-el. ‘Holding court midway down Nahalat Binyamin Street, it features a rooftop spa and a killer Israeli breakfast.'”