The Incoming Tour Operators Association in Israel has established a Bureau of Aviation Committee to address changes in the field and create updated business models to market Israel abroad, including aviation matters. Director General of the Israel Incoming Tour Operators Yossi Fattal said: “Inbound tourism, particularly within the aviation domain, is largely dominated by foreign organizers. In light of market developments and to include aviation in Israel decision making, the new committee will examine ways to integrate air travel into tour packages to Israel.”