The Africa Israel hotel chain announced today the establishment of a new hotel brand that will initially include five hotels in Tel Aviv. The new brand will be called Poli, after the Poli House boutique hotel that returned to the management of the Africa Israel Hotel Company.

During 2024, the hotels will take part in the branding that will be launched, including the Poli Port Hotel in Tel Aviv Port, Poli Post in the Jaffa Post Office and two other hotels in the city. The Poli House Hotel is considered a boutique hotel with 40 rooms, it is located in Beit Polishuk on Nachalat Binyamin pedestrian street in Tel Aviv.

The Africa Israel hotel chain currently manages 10 hotels under the various brands : Vert, Crowne Plaza, Bay View, Indigo and now the Poli brand is joining.

Sharon Alon, CEO of the Africa Israel Hotels chain: “We are happy to re-attach the Poli House Hotel Tel Aviv to the Africa Israel Hotels Company. The hotel, which is the first of a boutique hotel brand that we plan to launch, under the Poli brand, is a direct continuation of the company’s strategy to expand in the hotel sector in Israel and expand investments in the field to concept hotels that will provide a special service experience”.

At the same time, the chain also reports an increase in demand for vacations in recent days. Assaf Ben Dov, Vice President of Marketing and Sales of Africa Israel Hotels: “In recent days, we have witnessed both in our reservation center and more specifically on the website, the rate of searches and reservations is increasing with an emphasis on last minute reservations simultaneously with increasing demands for the longer term due to Passover and summer”.