The Brown Hotels Collection announced the merger of four Tzvieli hotels owned by Sefi Tzvieli with the Collection’s hotels. The four hotels are located in the most central locations in Tel Aviv: The Townhouse Hotel on the corner of Rothschild and Yavneh Streets, the De La Mer Hotel adjacent to the Brown Beach House on Hayarkon Street and the Olympia Hotel on Hayarkon Street and Ben Gurion Blvd. The hotels will be managed by Brown Hotels, headed by CEO Shlomi Tahan, former chief operating officer of the Isrotel chain.

Sefi Tzvieli: “The identification of quality and central properties and their acquisition are a milestone in our business development, and therefore we decided to focus on a dynamic process to improve assets rather than on current operations.”

Zvieli Group focuses on entrepreneurship and development of residential real estate for rent and sale, Hotels and commerce.

Leon Avigad, Nir Weitzman and Nitzan Peri, owners of the Brown Hotels collection: “The Zvieli hotels will be synergistically integrated into the collection. This deal reflects our confidence in the growing tourism market in Israel and around the world. The design and creative teams are already working in high gear and we thank Sefi Zvieli for the trust he has given us and are convinced of the success of the merger.”