The Dan hotel chain has announced the establishment of a new hotel in Tel Aviv – Link Hotel & Hub, a new brand that will open in the coming weeks for a soft launch period of six months.

The new hotel, located at 39 Shaul Hamelech Boulevard in Tel Aviv, offers an innovative hotel concept that appeals to a new generation of tourists and businessmen. The hotel’s vision, as noted on its website, is designed to create a hotel brand that meets the needs and priorities of the new generation.

The new hotel offers 94 rooms spread over eight floors and is strategically located close to central sites such as the Tel Aviv Museum, the courts, Ichilov Hospital and office and entertainment centers located in the area.