The Fattal hotel chain, the largest Israeli hotel chain in the world, with more than 42 hotels in Israel and over 213 hotels in Europe, has signed an agreement to acquire the historic “Palatin Hotel”, Tel Aviv’s first luxury hotel built in 1926, which is expected to re-open after renovations at the end of 2022. The total investment is estimated at NIS 150 million.
This is a prestigious hotel that will comprise about 85 rooms and will cover 4000 square meters, in a unique and historic building. It will again be called the Palatin Hotel, and will preserve the history and unique structure of the building. The hotel, designed by architect Yoav Messer, who was in charge of design for The Norman and Hotel Fabric, as well as conservation architect Eyal Ziv, will operate a gourmet restaurant and galleries that show off its unique and original ceiling space, a grand lobby, a magical pool for leisure and sunbathing, a luxurious spa, a gym and a business lounge. The hotel will embody the original grandeur that characterized it on the day of its founding, alongside an innovative, fresh and relevant spirit.
As Tel Aviv’s first luxury hotel, The Palatin was considered the most central, innovative and luxurious hotel in the city. In those days, it was also the tallest four-story building in Tel Aviv. It was the first building in the city to have a wooden floor installed and made available to guests and visitors one of the first elevators in the city. Often the important names of guests who stayed at the hotel were published in the local papers.
During the Great Arab Revolt (1936-1939), the hotel business was severely damaged, and the hotel was closed in 1938 and converted into an office building. In 1942, the building returned to fulfill its intended role and served as a guesthouse for Allied soldiers. With the establishment of the state and the British leaving the country, the hotel was converted into an office building. In the early 1990s, the building underwent extensive renovation and a fifth floor was added. In recent years the building has been mainly staffed by companies dealing with the capital market.
Asaf Fattal, responsible for setting up new hotels for the chain, said, “I see the Palatin Hotel as a Tel Aviv icon, an important step in the company’s development in the city. The hotel will be a landmark in the burgeoning Tel Aviv hotel industry of 2020 and beyond. We intend to restore the first luxury hotel in Tel Aviv with a hospitality experience that has never been seen before. The new hotel will cater to both tourists who come to Tel Aviv for leisure and business purposes, as well as to Israelis seeking urban vacation in a luxury hotel close to all the vibrant places in the city.”
The new building will be joined by the chain’s ten hotels in Tel Aviv: Herods, Leonardo Boutique, Leonardo Art, Leonardo Beach, NYX TLV, Rothschild 22, City Tower, Bachar House, and the future “Reception Center” and Lilienblum Hotel 15.