Set to open in October 2023, The George is poised to become an exciting lifestyle destination in the heart of the vibrant city of Tel Aviv. Located just minutes away from the renowned Rothschild Avenue, this development promises to delight both locals and temporary residents alike with its 170 rooms, including 40 suites designed for extended stays. The hotel boasts an impressive 14 thousand square meters of space.

The George introduces four unique dining experiences, all led by the renowned chef Barak Aharoni. Among them, the Pardes restaurant stands out for serving traditional dishes with a contemporary twist. On the hotel’s entrance floor, Ofaimme farm café and shop will delight guests by delivering the finest local produce directly from the field, orchard, barn, and coop into the heart of Tel Aviv. Meanwhile, the Loft area will serve breakfast, lunch, and dinner, complemented by a menu of premium cocktails, an extensive wine selection, and a nutritious and healthy menu served at the Deck Bar next to the pool.

As the inaugural property of Elco Hospitality, a leading lifestyle company based in Tel Aviv and a subsidiary of Elco—one of Israel’s leading public holding companies—The George is managed by Michael Chai, the managing partner of Elco Hospitality. Chai, with a wealth of experience in building and managing unique boutique hotels in Israel and around the world, initiated the establishment of this groundbreaking project. The hotel’s design, conceptualized by the leading local architect firm MYS and executed by the globally acclaimed studio of designer Lazaro Rosa Violan, promises to make the opening of The George a pivotal moment for Tel Aviv, offering the ultimate wonderland for residents and visitors alike.

Embodying the new SevenEx hospitality approach developed by Elco Hospitality, The George emphasizes seven urban experiences that focus on the needs of both locals and temporary residents: Live, Work, Meet, Celebrate, Dine, Stay, and Relax. This comprehensive experience sets The George apart as the first property in the city to manifest and capture the essence of urban living

Art enthusiasts will be captivated by The George’s unique Israeli art collection, meticulously curated in collaboration with the Gordon Gallery. The collection features hundreds of diverse works by Israeli artists, including unique installations created exclusively for The George

In its quest to seamlessly integrate experience and hospitality, The George offers a collection of spaces that allow guests to live, work, meet, celebrate, dine, stay, and relax, creating a holistic microcosm of urban life—an unparalleled experience in Tel Aviv. The hotel boasts open work areas and a blend of leisure and relaxation zones, all centered around an inspiring one-of-a-kind members’ club

Designed to foster connections between locals and temporary residents, The George’s members’ club prioritizes guest experiences above all else. Embracing the growing trend of members clubs within hotels, it promises to become one of Tel Aviv’s most exclusive destinations. The club will offer a vibrant environment where individuals can seamlessly network, access a myriad of experiences, enjoy live music and shows, and avail themselves of exclusive amenities.

The George is well-suited for social gatherings and business events of various sizes, with meeting rooms, workspaces, a wellness floor featuring a spa and treatment rooms, dry and wet saunas, a pool, and a fully equipped gym with professional training sessions by Boost studio, in addition to spaces for business or private events.

The highly anticipated opening of The George is scheduled for October 2023, promising a transformational experience for Tel Aviv’s residents and visitors alike