The Ministry of Tourism inaugurated in Berlin the Israeli pavilion at the world’s largest tourism fair ITB, which is taking place physically for the first time since the coronavirus.

The strip was cut by the director general of the ministry, Dani Shahar, and the Israeli ambassador to Germany, Ron Prosor.

During the fair, the CEO, Shahar, met with the minister in charge of tourism at the German Ministry of Economy, Dieter Janecek, and a number of other senior officials, including the mayor of Berlin, Franziska Giffey, who meanwhile accepted the invitation and came to the pavilion to rest a bit on a lounge chair.

The Israeli pavilion covers an area of 600 square meters and presents 41 entities in Israel’s tourism industry. This year the pavilion was designed with the sign of the Negev, next to a stand offering tastings of Israeli wines and authentic Israeli food.


Photographs: Burghard Mannhöfer