The Memorandum of Understanding (MoU) will forge a relationship between the leading exhibition centres, enhancing their respective new business pipelines and increasing opportunities for collaboration at both venues.
The MoU demonstrates the wider spirit of cooperation between the United Arab Emirates and Israel. The agreement took place at a virtual signing ceremony on Sunday between Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC, and Tamir Dayan, CEO of Expo Tel Aviv.
Commenting on the agreement, Humaid Al Dhaheri said, “Our relationship with Expo Tel Aviv will enable the wider growth of the business tourism sector in the UAE and wider region, which ADNEC consistently seeks to promote. This strategic partnership showcases ADNEC’s efforts in fostering intraregional cooperation and will offer new developments for the transfer of knowledge to local audiences. Through this partnership, we aim to foster innovation and business opportunities between our two nations.”
Al Dhaheri added, “Additionally, this partnership will continue to boost ADNEC’s leading status as a key destination for business tourism. Our efforts to identify opportunities for collaboration with a range of regional and global partners are ongoing, strengthening the Middle East’s and the world’s business tourism sector.”
For his part, Tamir Dayan commented, “The Abu Dhabi National Exhibitions Company and Expo Tel Aviv provide models for regional leadership in the business tourism sector. Our mutual expertise in the design, delivery, and execution of world-class events makes us natural partners. Israel and The Emirates will probably be the first countries in the world to be vaccinated against the corona virus and lead the exhibitions industry forward and now through this MoU, we are aiming to foster our cooperation, providing further opportunities for the transfer of knowledge and expertise between our two entities. My colleagues and I look forward to working with our Emirati partners in identifying and capitalising on new opportunities for the Middle East’s business tourism sector, and welcoming new visitors from the UAE and beyond in Tel Aviv.”
ADNEC is committed to fostering regional collaboration in the business tourism and events sector, as witnessed by the range of agreements and partnerships that have been signed with other countries in the Middle East. ADNEC continues to focus on fostering greater outreach opportunities with event organisers and associations in Israel, following the historic signing of the Abraham Accords in 2020, which provided new opportunities for pan-regional collaboration and cooperation.

Municipally owned Expo Tel Aviv is the foremost international convention centre in Israel’s leading city of commerce and culture. The centre hosts approximately 400 events every year, including local and international conventions and exhibitions, along with events, fairs, and shows. Established in 1933, the Expo Tel Aviv International Convention Centre boasts eight pavilions and 20 conference halls, 45,000 sqm of exhibition and conference space. A 400-room hotel is currently in development. Expo Tel Aviv welcomes over 3 million visitors each year. Expo Tel Aviv proudly hosted the 2019 Eurovision Contest which was broadcasted to 200 million viewers around the world.
For interviews and further information, please contact Expo Tel Aviv CMO Iris Mazel: +972-54-521-5020 or
About Abu Dhabi National Exhibitions Company (ADNEC)
Abu Dhabi National Exhibitions Company (ADNEC) is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s diversified economy.
ADNEC is a leader in managing and developing international strategic centres and was founded with a vision to become the leading destination for popular, high-profile international conferences, exhibitions and congresses in the Middle East and North Africa. It owns and operates the Abu Dhabi National Exhibition Centre, the largest exhibition venue in the MENA region.
In addition, ADNEC also includes ExCeL London, Al Ain Convention Centre, Aloft London ExCeL, Aloft Abu Dhabi, Andaz Capital Gate Abu Dhabi, ADNEC Services LLC, Capital Hospitality, and IDEX LLC.
ADNEC Group is working on developing its network of companies and is on a mission to enhance business tourism in Abu Dhabi by creating a platform that enables event organisers to realise their goals of connecting people via world-class events and venues and delivering best-in-class services to exceed stakeholder expectations.
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About Expo Tel Aviv
Established in 1933, Expo Tel Aviv is Israel’s largest and most technologically advanced convention centre, spanning 45,000,000 sqm of recently renovated exhibition space and regularly hosting major international conferences, trade fairs and exhibitions.
The municipally owned convention centre in north Tel Aviv is easily accessible from all areas in Israel. Proximity to major freeways, the nearby train station, numerous public bus stations and abundant parking help make Expo Tel Aviv the preferred convention centre for organizations worldwide.
Tel Aviv-Yafo Municipality sees Expo Tel Aviv as a key component in advancing the city as a leading international conferencing destination, promising operational flexibility and creative planning to host unique and complex. For more information please visit –