The agenda of the webinar was to promote Israel tourism and to showcase the various unique things that can be experienced in Israel. The webinar highlighted the climate, geography, religion, transportation and new destinations of Israel. It also focused on destinations such as Tel Aviv, Jerusalem, the Dead Sea, Eilat, Haifa etc.

Located in the Eastern Mediterranean, Israel is no more than a seven-hour flight from India. From India, the national carrier Air India offers direct flights to Tel Aviv. The country offers a sunny climate, and a wide variety of historical, archaeological, and religious sites. Israel also houses several UNESCO World Heritage sites across the country, displaying an intriguing contrast between the ancient and modern periods. Opting for an Israeli visa is very easy, as the processing time takes only 3 to 4 days. One can apply through Israel Visa Process Centres in Mumbai, Bengaluru, Delhi and Kolkata.

Sammy Yahia, Director of Tourism, India & Philippines – Israel Ministry of Tourism and Amruta Bangera, Director of Marketing – Israel Ministry of Tourism, India, during the webinar updated attendees on diverse facets of various regions, cities, and sights of the Holy Land – Israel to enable travel agents to curate itineraries incorporating new things to do and see.

The webinar showcased various educational videos on destinations such as The Dead Sea, The Negev, The Sea of Galilee, Be’er Sheva, Safeed, Mitzpe Ramon, The Carmel, Jaffa, and Hula Lake. Infrastructure wise the country has some great Highways, Bicycle Trails, and Walking Trails.

At the end of the webinar, the organizers conducted a quiz show on the destination presented, which generated a lot of interest among the participants.

While speaking on the responses received from the Indian travel trade, Sammy Yahia, Director of Tourism, India & Philippines – Israel Ministry of Tourism said, “The response has been good. People really liked the informative webinar.”

Amruta Bangera, Director of Marketing – Israel Ministry of Tourism, India informed that to further promote Israel as a popular destination among Indian tourists the tourism board has planned a few marketing activities by focusing on four points, such as Email marketing, Travel trade partnerships, Webinar replay and workshop.