Israel Ministry of Tourism Budget Increase
The Israel Finance Committee has approved a request by the Israel Ministry of Finance to transfer the 2016 surplus of ILS 164 million (around $46 million)
20 August 2017 15:42
The Israel Finance Committee has approved a request by the Israel Ministry of Finance to transfer the 2016 surplus of ILS 164 million (around $46 million) to the Israel Ministry of Tourism’s budget, which stands at around ILS 1.1 billion (approximately $293 million), of which almost 50 percent was set aside for marketing purposes during 2016 and 2017. A segment of the sum has been allocated across the following marketing initiatives:
- ILS 152 million (about $43 million) for increased marketing efforts abroad
- ILS 4.5 million (about $1.26 million) for hosting international journalists and opinion leaders
- ILS 200,000 (around $56,000) to meet the needs of Chinese tourists
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