As travelers continue to choose Israel as a favorite destination, Israel Ministry of Tourism (IMOT) has kicked off a new campaign and new tools designed to assist travel agents in supporting their customers’ travel needs.

With the slogan “Israel – Exactly Like Nowhere Else,” the new campaign emphasizes all that is unique and extraordinary about Israel and the countless ways travelers can experience a country with 3,000 years of history.

“I am thrilled that the growing number of tourists closely parallels the pre-pandemic record-breaking year of 2019”, said Gal Hana, Israeli Consul of Tourism to Canada. “As a destination that integrates such diversified and multi-layered niches and motivations, it’s critical that travel agents have a suite of resources to properly promote the country to multiple tourist segments. Our campaign and accompanying new tools will assist them in doing so quickly and efficiently”.

IMOT’s new travel agent tools include:

A new dedicated agent website connecting different parties in the supply chain such as airlines, agents, tour operators, and local suppliers. The website offers travel planning tools, itineraries, tour guides and a host of other valuable resources.

Israel Destination Specialist program, a top-of-the-line educational program to deepen the knowledge of agents by encouraging them to become Israel Expert Agents. Topics will drill down into defining where to find Israel’s major historical, cultural and UNESCO Heritage designated sites and religious attractions, as well as opportunities for indoor and outdoor adventure from the Red Sea and the Negev Desert in the south and to the northern stretches of Israel’s Golan Heights.

“The need for the professional recommendations of skilled travel advisor was never so clear,” said Mr. Hana. “Our new program and web tools will support the industry to be the best Israel advisors for their clients,” mentioned Gal Hana.