Mishlohof is an on-demand app providing deliveries to Tel Aviv beaches. Upon loading the app, users are asked to select their desired products, register via email or Facebook and pay with credit card, Paypal or cash, and click the “Find Me” button on the final screen, to allow couriers to pinpoint your location.

Products are delivered to customers from couriers using electronic bikes to transport goods, with customers offered a selection of products including fruit trays, ice cream, soft and alcoholic beverages, towels and sunscreen, provided within a reported timeframe of 30 minutes or less. Deliveries are available every day from 12pm-6pm across beaches in Tel Aviv, Rishon LeZion, Herzliya, Netanya and Eilat. The app can be used in various languages, according to phone settings.