The Developing Tel Aviv Promenade
As reported in ITN #384, the Atarim Corporation, which is 50 percent owned by the Municipality of Tel Aviv-Jaffa
05 July 2017 15:32

As reported in ITN #384, the Atarim Corporation, which is 50 percent owned by the Municipality of Tel Aviv-Jaffa, has commenced work on a project to develop the Tel Aviv promenade into a cohesive model. Following recent upgrades to Frishman Beach, work has been completed on renovating the boardwalk at Jerusalem Beach, situated off Allenby St. The section has been upgraded to create a new accessible promenade, interjected with seating areas and vantage points, with free public Wi-Fi. “We want to invite returning and new visitors to this beach to experience breathtaking views and enjoy the sea breeze from a refreshed perspective,” says Strategy Development Director for Atarim Suzana Kreimer. “We are continuing our goal to totally connect the city to the sea, under one address.” Similar upgrades will take place further south at Banana Beach, with work scheduled during November 2017 to June 2018.
Read more
Israel's Tourism Ministry and Industry Leaders Unite for Recovery
28 July 2025
Israeli Luxury Hotel Partnering with Leonardo DiCaprio
28 July 2025
Wizz Air Accelerates Return to Israel
28 July 2025
Astral Hotels Unveils Refurbished Astral Palma in Eilat
28 July 2025
Israel Invites U.S. Travelers to Experience its Rich Culture and History
08 July 2025
Green Light in the Sky: European Union Lifts Travel Advisory to Israel
08 July 2025
An Oasis in the Sky: Waldorf Astoria Jerusalem Unveils "The Terrace" Rooftop Bar
08 July 2025
Government Approves Michael Itzhakov as New Director-General of Ministry of Tourism
01 July 2025
Israel Intensifies Tourism Push from Russia
03 June 2025