The world’s largest international tourism fair – WTM, opened in London. The Israeli pavilion at the fair, established by the Ministry of Tourism, covers an area of ​​over 400 square meters this year. The pavilion is designed in accordance with the ministry’s marketing policy – according to regions in the country, beaches and seas, desert, Tel Aviv, Jerusalem, religion, history and culture and more. Dozens of representatives from about 50 companies from the tourism industry in Israel are participating in the Israeli pavilion. This year it was decided to be environmentally friendly and minimize printed material. Instead of paper brochures, it will be possible to download the marketing materials digitally using a QR code.
The pavilion includes diverse attractions: Israeli dishes, cooked by chefs and Israeli wine tasting. Visitors to the pavilion receive authentic Israeli creations as a gift, such as ceramic sculptures, za’atar, and more.
During the 3 days of the fair, the office staff will hold meetings, with the permission of the VP of Marketing, Pini Shani, with senior officials in the global tourism industry, among others, with airlines, wholesalers, agent organizations. The meetings will present the commercial potential in tourism to Israel, and the benefits offered by the office, when the main goal is to increase the presence in the sales channels for Israel and expand the circle of marketing means in the UK in particular and in Europe in general.
This is the 43rd year in which the WTM tourism fair is being held and thousands of representatives from hundreds of countries participate in it, and tens of thousands of people are expected to visit it, including thousands of members of the media. Israel has been participating in the London fair for over 37 years.