The Ministry of Tourism organized a tour of Caesarea with the veteran players of the Barcelona teams (Barcelona Legends). The Ministry produced the event in which the Llgends of Barcelona enjoyed a light lunch and wine tastings of wineries from the area.
During the tour, the players were photographed against the backdrop of the unique landscapes of Caesarea, and were exposed to one of the variety of tourism and leisure experiences that Israel offers its visitors. Among other things, the players toured the visitors center at the port of Caesarea, the Hippodrome, Herod’s Palace and the National Park promenade.
The visit of the soccer giants is an opportunity for the ministry to continue to market Israel even in times of crisis, as the players gain cumulative exposure to hundreds of millions of followers on social networks. With the spread of the plague, the ministry has taken many actions to preserve the marketing channels, which have been nurtured for many years to preserve Israel as an attractive tourist destination in the minds of potential tourists. The tour is part of a series of other international events in which the ministry takes part in order to present to the world that Israel continues in the routine of its life and at the same time takes care of the health of the residents.
Yoel Razvozov, Minister of Tourism: “To host sports legends in Israel and more as Minister of Tourism, for me it is a dream come true. From my experience I know how much sport connects people and how good can be those stars who are hosted here as our ambassadors in the world”.