Thousands of exhibitors, visitors and buyers will travel to Dubai for Arabian Travel Market (ATM), which will be the first live major travel trade show anywhere in the world this year.
Organised by Reed Exhibitions, the 28th edition of ATM will take place at the Dubai World Trade Centre (DWTC) on 16-19 May, 2021. The rapid pace of vaccinations across Europe and the Middle East means that travel trade professionals will be able to do business face-to-face – for the first time since the start of the COVID-19 crisis.
Reflecting the post-pandemic recovery, the theme of the show will be ‘A new dawn for travel and tourism’.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “We are delighted to see such strong support from delegates who are preparing to travel for business again, and eager to return to live events. With ATM lined up as the first opportunity for the global travel industry to meet again in-person, the feedback we hear from exhibitors is that the travel trade is keen to reunite, reconnect and rebuild”.
ATM will be an integral part of Arabian Travel Week (16-26 May) – a festival of events, conferences, exhibitions, networking and briefings. Furthermore, a new hybrid format will also see a virtual ATM running on 24-26 May, 2021, to reach a wider audience than ever before.
ATM Virtual, which made its debut last year after ATM 2020 was postponed, attracted 12,000 online attendees from 140 countries. Tourist boards that will be exhibiting come from countries such as Cyprus, Italy, Greece, Montenegro, Poland, Slovenia, Turkey and Israel – plus cities such as Vienna and Brussels. Well-known brands among the exhibitors include Hilton, Marriott International, Melia Hotels and even Manchester City Football Club.
Furthermore, the European hosted buyers list includes delegates from 30 countries across the continent of Europe, representing nearly 25% of all the hosted buyers at ATM.