New CEO for the Sheraton Grand Hotel Tel Aviv. Boaz Elani, who previously served as CEO of the Ritz-Carlton Hotel in Herzliya, has been appointed CEO of the hotel on Tel Aviv’s beach strip.

The hotel states that “Boaz joins us with an impressive background, having led the Ritz-Carlton in Herzliya to new heights during his time as CEO. His wealth of experience, passion for hospitality and dedication to creating memorable guest experiences will be invaluable to our service. Boaz’s leadership comes to us as we look forward to the fresh and innovative point of view he will bring”.

The Sheraton Grand Tel Aviv Hotel, operating as part of the Marriott chain, was established on Yarkon Street in 1977, and over the years has become one of the iconic hotels on Tel Aviv’s coastal strip. The beach at the foot of the hotel was named “Sheraton Beach” after the hotel.

The hotel has hundreds of rooms, suites, a business lounge, a swimming pool and a “Horizon” spa complex operating in it.