The International Mediterranean Tourism Market (IMTM) is set to return to EXPO Tel Aviv on February 3–4, 2026, marking a significant milestone for the regional travel industry. Following a period of complex challenges, this year’s exhibition will showcase an unprecedented presence of international airlines, signaling a robust recovery and a renewed commitment to the Israeli market. At the forefront of this year’s event is Etihad Airways, the national carrier of the United Arab Emirates, whose prominent participation underscores the deepening ties between Israel and the Gulf region.

Etihad Airways’ official involvement in IMTM 2026 serves as a powerful testament to the growing tourism and economic synergy between Israel and the UAE. As a government-owned airline based in Abu Dhabi, Etihad’s presence highlights the role of aviation as a primary driver for regional connection, fostering not only financial growth but also cultural exchange. By showcasing its premium services and extensive network, the airline aims to solidify its position as a bridge for Israeli travelers looking to explore the East and for international tourists seeking a gateway to the Middle East.

The exhibition will also host a diverse array of leading carriers from Europe and Africa, further illustrating Israel’s status as a central hub for global travel. Major players such as Aegean Airlines, Sky Express, Fly East, Ethiopian Airlines, and Air Europa will be in attendance to reveal new flight paths and specialized travel packages. These offerings are specifically designed to meet the demands of the modern traveler, focusing on expanded destinations and enhanced in-flight experiences that cater to the unique needs of the local and visiting public.

The resilience of the Israeli travel market continues to be a major draw for international aviation companies. Despite periods of uncertainty, the local population remains one of the most active in the world regarding outbound travel, maintaining high demand for new and diverse destinations. This consistent appetite for exploration makes Israel a strategic priority for global airlines, and IMTM serves as the essential platform where these carriers can engage directly with industry leaders and the traveling public to shape the future of regional tourism.

Joining the international giants are Israel’s own flagship carriers, including El Al, Sun d’Or, Arkia, and Israir. Together, these airlines will present a comprehensive map of global connectivity, linking Tel Aviv to the furthest corners of the globe. From Etihad’s specialized routes to Asia and Australia to the expanded European networks of local carriers, the 2026 exhibition promises to reveal a more connected world. As Eyal Shmueli, publisher of I.T.N. and organizer of the event, noted, the convergence of international and local airlines at IMTM reinforces tourism’s role as one of the strongest bridges between markets, people, and cultures.