The Fattal Hotel chain is painting the city with the launch of FATTAL COLORS, a new and unique urban boutique hotel collection. This curated selection of hotel properties is designed to blur the boundaries between the accommodation and its vibrant urban surroundings. Moving away from generic hospitality, the new collection embraces a global trend of offering stays with distinct character, identity, and a genuine connection to the local environment. This strategic move further strengthens Tel Aviv and Jerusalem as leading destinations for contemporary boutique hospitality in the region.

Each hotel within the FATTAL COLORS collection acts as an independent brand, possessing its own name, character, design, and color offering a unique interpretation of the urban hospitality experience. Together, they form a rich urban mosaic of diverse experiences under a single roof. A core element of this modern stay is the deep integration with the local Israeli culinary scene. Replacing traditional hotel dining rooms, guests can enjoy their meals and breakfasts at some of the most prominent restaurants and cafes that are directly attached to the hotels. Exceptional culinary partnerships include the ‘Pele’ restaurant next to Hotel Bazaar, the ‘Pereh’ restaurant by Hotel Nordoy, the ‘Bel Ami’ restaurant at Hotel Reception, the ‘EATS’ cafe and bakery adjacent to Hotel Sam & Blondie, and the ‘Zahara’ restaurant located at Hotel Noche in Jerusalem.

Currently, the FATTAL COLORS collection features seven active hotels located right in the heart of the urban action, with the majority situated in Tel Aviv and one in Jerusalem. Guests can stay in iconic and bustling locations such as Nahalat Binyamin, Rothschild Boulevard, Shenkin Street, Dizengoff Square, and Jerusalem Boulevard in Jaffa. The diverse portfolio includes the crafted style of Hotel Bazaar in the Jaffa flea market area, the Bauhaus-style Hotel Reception in the White City, the historic 1925 Hotel Nordoy, and the lifestyle-focused Hotel Sam & Blondie on Shenkin Street. It also features the dual-energy Hotel Rothschild 22, the tranquil historic Bachar House, and the alternative urban Hotel Noche in Jerusalem which connects travelers to local street art and culture. The collection is set to expand in the coming years with exciting new additions like ‘The Bank’, ‘The Office’, ‘Alliance House’, and ‘Bialik’.

The collection specifically targets a curious and modern urban audience seeking a vacation with personal identity and character. The FATTAL COLORS brand is defined by six core values: uniqueness, colorfulness, charisma, alternative experiences, urbanity, and a retro-chic aesthetic that seamlessly connects historic conservation buildings with contemporary design. Maya Shalev, VP of Marketing and Sales at Fattal Hotels, stated that the collection was born from the understanding that modern urban hospitality is an expression of identity and personal taste, allowing guests to connect with the local culture and urban scene while enjoying high standards of service and quality. Highlighting its highly innovative approach, the collection’s launch campaign was created entirely using Artificial Intelligence by AI artist and photographer Ella Uzan, marking a first in the Israeli hotel industry by operating without the use of cameras, models, lighting, or traditional sets. FATTAL COLORS joins the wider Fattal Group portfolio, Israel’s largest hotel chain, operating alongside other established brands like NYX, Leonardo, Herods, and the Limited Edition collection.