Fattal Hotels, the largest hotel chain in Israel, is making a massive 440 million USD investment in eight new hotels over the next year. This expansion, adding over 1,000 rooms, signals the company’s aggressive move into the luxury market and further solidifies its position as a major player both domestically and in Europe.

The new hotels, located in prime spots across Tel Aviv, Herzliya, and Jerusalem, include a variety of concepts. The Bazar Hotel in Jaffa, which opened in April, blends historic preservation with modern design. In Jerusalem, the Nocha is an adults-only boutique hotel offering a refined, luxurious experience. Upcoming properties include the Reception, a Bauhaus-style hotel in Tel Aviv’s Dizengoff Square, and the historic Nordoy Hotel, which will soon celebrate its 100th anniversary.

A key part of this strategy is the recent acquisition of The Jaffa Hotel for an estimated 122 million USD. This move is not just a real estate deal; it’s a statement of intent. Known as one of Israel’s most beautiful and luxurious hotels, The Jaffa is a key addition to Fattal’s portfolio, positioning the brand alongside some of the world’s leading luxury hotels.

Beyond these new openings, Fattal is also planning to build luxury resorts at the Dead Sea and Sea of Galilee, as well as a new hotel in Tel Aviv’s Masila Park. With 80% of its business already abroad, Fattal continues to expand globally, with a total of over 300 hotels in 21 countries.