Yoram Elgrabli will oversee business partnerships and developments, marketing strategy and public relations across the United States and Canada. He will be tasked with leading Israel’s tourism recovery.

“With American and Canadian legacy airlines announcing the resumption of flights to Tel Aviv, and Israel looking ahead with optimism and hope for the future, I am committed to strengthening the connection between North America and Israel”, Elgrabli said.

“I am incredibly thankful to our dedicated partners and the many visitors who have continued to travel to Israel, even during challenging times. Building on this unwavering support, I am determined to work towards driving tourism growth, aiming for record-breaking numbers both now and in the years to come”.

Elgrabli joins the tourism ministry with over 20 years of experience working for El Al Israel Airlines, most recently as the general manager of North and Central America, leading marketing, sales and operations. He has held other roles at El Al, including chief of the staff, sales and customers division and managing director in Western Europe.

Ami Alon, interim deputy director general at the Israel Ministry of Tourism, said, “We are extremely pleased to have Yoram join the Israel Ministry of Tourism as commissioner to North America. With his decades of experience within Israel’s tourism sector, we know he is positioned to excel in his new role to help tourism recover”.

Yael Golan had been interim tourism commissioner for North America since Eyal Carlin left the tourism ministry last summer to head North America marketing at El Al.