Israel’s booth at the 2025 ITB Berlin Tourism Fair remains a focal point of attraction, drawing a steady stream of tourists, travel agents, and government officials throughout the past week. The booth has become a hub of curiosity, with many visitors inquiring about the optimal time to experience Israel’s diverse offerings.

A week ago, the official opening ceremony was marked by a significant delegation, including Dani Shahar, Director General of Israel’s Ministry of Tourism; Ron Prosor, Ambassador of Israel to Germany; Ksenia Kobiakov, Director of Israel’s Government Tourist Office in Germany; and Kai Wegner, Mayor of Berlin. Their presence underscored Israel’s commitment to promoting tourism and fostering international cooperation.

Throughout the week, the Israeli booth has continued to spark interest across various sectors. Notably, the upcoming 2025 Christian Jubilee has generated significant attention from the religious pilgrimage industry. With experts estimating that 17% of global tourism is driven by religious motivations, the Holy Land is poised to play a crucial role in attracting millions of pilgrims.

The recent positive developments, including perceived ceasefires in Lebanon and Gaza, have further fueled optimism and interest in travel to Israel. Visitors are expressing renewed confidence in the region’s stability and are eager to explore its historical, cultural, and spiritual treasures.

The ongoing success of the Israeli booth at ITB Berlin 2025 demonstrates the resilience of Israel’s tourism industry and its enduring appeal to global travelers.