The Israeli startup Xsite continues to make waves on the global stage. After being selected in April as one of the 30 leading companies in independent tourism visitor experiences, the company has now earned further prestigious recognition: a spot on the list of the 25 Hottest Startups Worldwide by PhocusWire, the leading international news platform for the travel-tech industry.

This double recognition in less than half a year positions Xsite as one of the most prominent and promising companies in the field of museum and tourism experience technology.

Founded in 2023 by Shachar Grembek and Shai Davis, Xsite is revolutionizing how museums and tourist sites deliver content to their audiences. The company’s technology is already active in leading venues, including the Israel Museum (the largest museum in Israel), the Tower of David Museum, the Eretz Israel Museum, the US Holocaust Memorial Museum, and an AI-based independent tour following Anne Frank in Amsterdam.

Xsite’s groundbreaking step is Xsite Studio—a unique platform currently in closed beta with a select number of partners. Until now, creating immersive media demanded massive budgets, large production teams, and long timelines. Xsite Studio completely changes the game: the platform enables museums and heritage sites, both large and small, to create rich, engaging content in a matter of minutes—at a significantly lower cost compared to traditional production processes.

Xsite Studio uses AI to analyze source materials and generate accurate and compelling stories and scripts, voiceovers, sound, music, and video—all within a single, intuitive interface.

The AI guide also creates personalized routes, provides real-time interactive answers, and adapts the content to each visitor’s age, interests, and preferred channels—by voice or text, in multiple languages, via a simple QR scan, without needing to download an application.

The numbers speak for themselves: approximately 41% of global travelers today prefer an independent visit without a human guide, and about 33% of museums and cultural sites already offer self-guided tours. Short visual content has become the preferred medium, replacing traditional audio guides. The modern audience seeks personal, visual, and interactive experiences that engage all the senses and speak directly to them. This is where Xsite steps in, making it possible to transform every visit into an active and meaningful journey of discovery.

“Our vision is to make world-class storytelling experiences accessible to every museum and tourist site—regardless of size or budget,” says Shachar Grembek, co-founder of Xsite. “Even smaller institutions can now produce experiences that rival those of the world’s biggest museums”.