Israir has entered a defining phase in its corporate evolution, as a comprehensive transformation of its business model has been set in motion for 2026. A clear departure from the airline’s long-established concentration on short- and medium-haul operations has been articulated, with a diversified long-haul strategy now forming the core of its forward-looking vision. This strategic redirection has been designed to enable the Israeli carrier to enter intercontinental markets for the first time in its history, marking a pivotal shift in both operational scope and competitive ambition.

A cornerstone of Israir’s long-haul strategy has been the planned return to the United States market. Final approval has been secured for the resumption of scheduled services between Israel and the United States by 2026, marking the airline’s re-entry into transatlantic operations after an extended absence.

Up to six weekly nonstop roundtrip flights have been planned between Tel Aviv Ben-Gurion International Airport and the New York region during the Passover travel season in 2026. These services have been designed to address sustained demand generated by business travel, leisure tourism, and strong diaspora connections between Israel and the United States.

The New York route has been scheduled to be operated using Airbus A330-200 wide-body aircraft, enabling Israir to offer the range and capacity required for transatlantic operations. Through this launch, direct competition will be faced from established operators on the Israel–New York corridor, including El Al, United Airlines, and Delta Air Lines. Entry into this highly competitive market has been viewed as a significant statement of intent, highlighting Israir’s ambition to participate in one of the most strategically important long-haul routes from Israel.

Beyond North America, a strong emphasis has been placed on expansion across East and Southeast Asia. Multiple destinations within the region have been identified as priority markets for future operations, reflecting the airline’s interest in tapping into high-growth tourism and business corridors.

Countries earmarked for potential services include Thailand, Vietnam, Japan, and the Philippines. These markets have been selected due to their expanding travel demand, increasing cultural and economic ties with Israel, and strong appeal to leisure travellers.