Israel presented its finest wine collections at its first ever wine event “L’Chaim, Discover Israeli Wine” held on December 4. The Embassy of Israel in the Philippines, Israel Ministry of Tourism, and Israel Ministry of Economy and Industry joined forces to showcase Israel as a premier destination for wine enthusiasts and to engage Filipino wine distributors in exploring Israeli wines.

The Israeli wine event was made even more meaningful with the presence of Israel’s Minister of Tourism, Haim Katz: “In the Jewish culture, wine signifies much more than just a drink, it symbolizes acquaintance, friendship, brotherhood, and the opening of new ways for connections between people”, Minister Katz shared. He also emphasized Israel’s appeal as a unique tourist destination, particularly for Christian travelers.

Ambassador Ilan Fluss highlighted the significance of the event in fostering connections: “My vision has always been to build bridges of innovation and technology between Israel and the Philippines. Bringing an evening like this to Manila has been a dream come true. L’Chaim is more than just a toast — it’s a celebration of life, friendship, and the bright future we are building together”.

Ambassador Fluss also shared that Israeli wine has flourished into a thriving industry from ancient vineyards of biblical times to a modern-day renaissance, earning global recognition for its quality and innovation. Economic Counsellor and Head of the Israel Economic Mission to the Philippines, Ofek Venecianer, expressed her gratitude to the winery representatives who traveled from Israel: “Tonight, we celebrated not only the craftsmanship of Israeli wines but also the passion, heritage, and innovation that make them exceptional”.

Renowned Israeli wine expert and international wine judge, Haim Gan, provided insights into Israel’s innovative wine industry, noting its growing recognition and numerous international awards. Representatives from leading Israeli wineries, including Nir Kuttner of Teperberg, Eddy Gandler of Bin Nun Winery, and Shani Zetuni of Amphorae Winery and Lotem Organic Winery presented their finest selections.